Mixsoon Enters Amazon's Premium Beauty Store, Strengthening Trust with Ingredient-Based High-Performance Skincare

[Image by Mixsoon]

Eco-friendly skincare brand Mixsoon has officially launched in Amazon's Premium Beauty Store as of January 3. Amazon's Premium Beauty Store is a curated section where brands are selected directly by Amazon based on product performance and ingredient verification. This selective approach ensures that only trusted brands are featured. Mixsoon's entry into this premium beauty store marks a significant turning point in the brand's global expansion and is expected to further enhance its credibility.
 
As a skincare brand focused on ingredient-based efficacy, Mixsoon has gained trust from many consumers by offering high-performance products that are gentle on sensitive skin, using natural ingredients. Particularly in international markets, Mixsoon has established itself as a luxurious yet effective skincare brand with its slogan, "Premium Korean Skincare Brand for Glass Skin." As a result, the brand has seen a steady increase in demand, particularly in the U.S. and other overseas markets.
 
Additionally, Mixsoon's flagship product, the Bean Essence, has gained significant popularity, ranking No. 2 in Amazon's serum category. Recently, the brand's response has become even more enthusiastic following the appointment of globally popular K-pop group ENHYPEN as its brand ambassadors.
 
Mixsoon spokespersons shared, "We will strengthen our presence and credibility in the U.S. market through Amazon’s Premium Beauty Store." They also added, "We will continue to introduce a variety of products on Amazon and work to lead the K-beauty trend."
As the Amazon Premium Beauty Store selectively features only trusted brands, Mixsoon is expected to meet the demands of U.S. consumers who prefer 'clean beauty' and 'efficacy-driven' skincare, helping the brand expand its customer base. Furthermore, leveraging Amazon's extensive distribution network and global customer base, Mixsoon is expected to expand more its brand recognition and establish itself as a strong icon in the K-beauty industry.

  

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