Jeju High School Students Launch “Moseulpo Sign Makeover Project”
A group of high school students from an international school in Jeju has launched a community-driven initiative called the Moseulpo Sign Makeover Project, now actively seeking backers on the crowdfunding platform OhmyCompany. The project aims to revitalize local businesses and preserve the identity of Moseulpo, a historic neighborhood in Seogwipo City, by replacing old and worn-out shop signs. After personally surveying the area, the students selected their first three partner stores: △Sanbang Rice Mart – a 40-year-old local staple △Hee’s Computer Laundry – in business for over 30 years △Walsu’s Fruit Shop – a neighborhood favorite inside the traditional market. Many of the existing signs are faded or rusted, failing to reflect the character and legacy of the stores they represent. To bring this vision to life, the Jeju Youth Group has launched a crowdfunding campaign with a goal of ₩2,500,000 (approx. $1,900 USD). The campaign runs until April 13, 2025, and the project will proceed regardless of whether the funding goal is fully met. “A new sign can change how people see and walk through a neighborhood. A bright, well-designed sign brings attention to a store—and life back into the community.” — Daniel Kim (Haejun Kim), student leader of Jeju Youth Group and current student at Korea International School, Jeju Campus. With prior experience in design and local outreach, the students are leading the project with both creativity and strong social awareness. Beyond simple visual improvement, the redesigns aim to capture each store’s unique story and emotional connection to the neighborhood, making it a standout example of design for public good. Supporters will receive rewards such as a “Moseulpo Guardian Certificate” and a handwritten thank-you letter. Donation tiers range from Bronze to Platinum. All proceeds will go directly toward sign production, installation, and project operations, with full transparency. 최지원 기자students makeover sign makeover high school project aims
