Dr. Melaxin Takes Home Top Honor in the Skincare Category at the Cosmoprof Bologna Awards 2025

Being recognized as K-Beauty’s Innovative Cleansing Technology on the Global Stage

 
 
 
Derma-cosmetic brand Dr. Melaxin (CEO Kyoung Hwa Yu) has achieved a remarkable milestone at Cosmoprof Bologna 2025, the world’s largest beauty exhibition. The brand’s signature product, Melting Cleanser, was named the Winner in the Skincare Category at the prestigious Cosmo Awards, where 836 products competed for this honor. This achievement once again highlights the innovation and technological excellence of K-Beauty on the global stage.
 

[Image by Dr. Melaxin]

The Cosmoprof Awards, known as the "Oscars of the Cosmetics Industry," is one of the most prestigious global beauty accolades. It is judged through a rigorous evaluation process led by global trend analysis firm, Beauty Streams and a panel of 13 industry experts.
 
The judging criteria include Concept, Creativity, Innovation, Safety, Product Claims & Benefits, Ingredients & Formulation, Packaging, User Experience, Sustainability & Ethics. Dr. Melaxin’s win signifies its outstanding competitiveness across all evaluation categories, further cementing its position as a leader in skincare innovation.

 
A Rare Honor: Cleansing Product Recognized for Its Innovation in the Skincare Category
The skincare category is known as one of the most highly competitive fields, with global award standards becoming increasingly intense in recent years. In this challenging landscape, it is exceptionally rare for a cleansing product to secure the top prize. Dr. Melaxin’s victory underscores the groundbreaking innovation behind its formulation, setting a new benchmark in the industry.
 
Dr. Melaxin’s ‘Melting Cleanser’: A Next-Generation Cleansing Solution
Dr. Melaxin’s Melting Cleanser is a cutting-edge cleansing solution that seamlessly combines the functions of a makeup remover and cleanser in one step. Featuring Dr. Melaxin’s exclusive Air Melting Micellar Bubble Technology, it eliminates the need for double cleansing, offering a convenient one-step solution for thorough cleansing.
 
The cleanser’s micro-bubble foam not only effectively removes impurities but also delivers a soothing ASMR sound upon contact with the skin, creating a sensory cleansing experience. Clinical tests have demonstrated its exceptional performance in sebum control, exfoliation, and hydration, proving its ability to deliver deep cleansing while maintaining skin health. This powerful yet gentle formula has been recognized as a multi-functional product that offers both cleansing and skincare benefits.
 

[Image by Dr. Melaxin]

Cosmoprof Success: Dr. Melaxin Sparks Global Interest, Fueling Rapid Market Expansion
Following this prestigious win, Dr. Melaxin is set to further solidify its position in the global beauty market. At the Cosmoprof Bologna exhibition, Dr. Melaxin’s booth attracted a large crowd of visitors, with particular interest in the innovative technology and instant effects of the Melting Cleanser.
 
The brand engaged in active discussions with buyers from various countries, including Europe, the Middle East, and the CIS region. As news of the award quickly spread, multiple global distribution partners expressed interest in collaboration, paving the way for expanded international reach.
 
Dr. Melaxin representative stated, “This award is a testament to the global recognition of our innovative technology and product excellence. Moving forward, we will actively expand into global markets, including Europe and the Middle East, while continuing to introduce advanced skincare solutions to consumers worldwide.”
 
As a leading force in K-Beauty, all eyes are on Dr. Melaxin to see what groundbreaking innovations it will bring to the global skincare industry next.
 

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